Visit BG Products at
Booth #4201W

Experience why more than 50% of U.S. dealerships trust BG to power their service drive profitability.

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Pre-register now and be entered to win a $250 Visa gift card, given away daily at Booth #4201W.

Days until NADA 2026 is here….

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BG MPVP2
Coolent Exchanger

The BG MVP2 efficiently performs the BG Cooling System Service, exchanging worn-out coolant for fresh, new coolant. This machine is the latest in BG’s line of coolant transfusion systems.

Must-See New Product
MVP2_E101-2378

Meet the BG Experts

Meet key members from our team of more than 800 representatives and learn how our products, services, training, and programs are helping dealerships across the U.S. and Canada enhance service drive processes, increase customer retention, and maximize revenue.

Tim Allbritten

Director of
OEM Business Development

Meet with Tim to talk OEM strategy, retention growth, and how BG can support your fixed ops goals.

Available: Feb 1–2, 9:00 AM–12:00 PM
Secure Your Slot – Limited Availability

Schedule a 1-on-1 Meeting

Andy Baldassarre

Director of
Marketing & Training

Meet with Andy to talk training strategies for your team.

Available: Feb 1–2, 9:00 AM–12:00 PM
Secure Your Slot – Limited Availability

Schedule a 1-on-1 Meeting

Rob Leary

Director of Sales
SmartVMA

Meet with Rob to discuss proven fixed ops growth strategies from one of the industry’s most trusted voices.

Available: Feb 1–2, 9:00 AM–12:00 PM
Secure Your Slot – Limited Availability

Schedule a 1-on-1 Meeting

Mary Augustine

Sr. Manager
Domestic Distributor Development

Meet with Mary to explore distributor-driven strategies that boost retention, enhance training, and elevate your service department’s performance.

Available: Feb 1–2, 9:00 AM–12:00 PM
Secure Your Slot – Limited Availability

Schedule a 1-on-1 Meeting

Can’t Make It to NADA?
We’ll Come to You.

Book a private Zoom meeting to learn how BG can improve your retention, training, and service profits.

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"I wanted to reach out to you with a quick note to let you know that you BG guys do a really awesome job. I’m so glad we decided to bring BG on as our Premium Chemical Solution!"
Robert SullivanService Manager Hoffman Estates
"Once the service was complete, we were amazed with the results. We inspected inside on the cylinder head and it looked like a brand new head. We were able to see everything in the head and how good the product worked. We test drove the vehicle several times, and kept it overnight to inspect the next morning to see if the vehicle would smoke at cold start and it didn’t!"
RalphService Advisor, Christian Brothers Automotive
"I am absolutely blown away by the results. In 35 years, I have never seen a product that I could pour in an engine and have it fixed like that. just want to say, thank you. This product is absolutely amazing."
Joe “Wrench”
"I got a good look in my tank. It was CRYSTAL clear! I truly believe that BG Products puts out a true cleaner for our vehicles. I have stuff for my oil change but have not reached my mileage interval yet. I will make a post about that later. "
Vance MarlerUtah Transit Authority
"The van had been driven 20,000 miles since the previous oil change. As my brother and I shook our heads in amazement, he looked at me and said, “glad we had BG MOA® in that thing.” The van still runs and we have no doubt that it is only due to having BG MOA® used in every oil change. Keep up the good work!"
Jarrett GoldGold Wrench Automotive Tire & Lube
"The BG claims process is untouched by any rival company. BG truly stands behind its products. My rep is extremely knowledgeable and is always there to help me sell."
ColinMargate City

Please note: BG Products is an exhibitor at the 2026 NADA Convention & Expo in Las Vegas. BG Products is not affiliated with or endorsed by the National Automobile Dealers Association. NADA® is a registered trademark of the National Automobile Dealers Association.

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Tim Allbritten

Director of OEM Business Development, BG Products

With a deep background in launching OEM programs and dealership solutions, Tim leads BG’s efforts to help manufacturers and dealers grow retention and service profitability. He’s passionate about driving innovation in preventive maintenance and building lasting field-level partnerships.

 

Tim will be at Booth #4201W during NADA 2026 – schedule time with him to talk strategy, growth, and how BG can support your fixed ops goals.

Andy Baldassarre

Director of Marketing and Training, BG Products

Andy brings over 23 years of automotive industry experience, with a focus on adult learning, fixed operations growth, and advisor performance. He leads BG’s national training programs and marketing strategy, helping dealers improve service drive results through better communication, process, and customer experience.

Andy will be at Booth #4201W during NADA 2025—reserve time with him to explore high-impact training strategies that boost retention and profitability.

Rob Leary

Director of Sales, BG Products

With over 25 years in the automotive industry, Rob Leary is a trusted voice in fixed operations. He works directly with OEMs, dealer groups, and top-performing service departments to increase parts and service revenue, improve CSI, and drive operational excellence. A nationally recognized speaker, Rob has presented at NADA, Digital Dealer, Fixed Ops Round Table, and more.

He’s also a certified CEB Challenger Coach and a contributor to Automotive News and Fixed Ops Magazine.

Rob will be at Booth #4201W during NADA 2025 — reserve your spot to talk real-world service growth strategies with one of the industry’s most respected fixed ops minds.

Mary Augustine

Senior Manager, Domestic Distributor Development, BG Products

Mary specializes in helping BG’s distributor network support dealership fixed‑ops teams around the country. In her role, she focuses on building retention programs, enabling training initiatives, and creating tools that empower service departments to increase RO value and boost customer loyalty.

Mary will be available at Booth #4201W during NADA 2025 — book time with her to discuss how your service department can benefit from BG’s distributor‑driven strategies and take your retention game to the next level.