Peter “webdoc” Martin has been selected by the NADA to present two different workshops at the 2023 National Convention.
Engaging With Local Businesses
TRACK: MARKETING
Saturday, January 28, 12:00 – 12:20 PM
Room: Dealer Learning Lab
Presenters: Peter Martin
Most markets have hundreds, if not thousands, of local businesses; and marketing to them can provide not only a fleet opportunity but also countless sales to the owners, managers, staff and their families. Learn how to find and connect with local business owners and earn their business.
Peter Martin
Cactus Sky Digital
President & Founder
Peter “webdoc” Martin is automotive industry expert specializing in digital marketing trends, online reputation, conquest email marketing and integrating technology to increase sales. Martin started his automotive career in 1986 with Ricart Ford and was part of the team that propelled them to the status of #1 Ford Dealership in the nation. He has been actively involved in the automotive industry his entire career working in dealerships and/or marketing for them. He currently is the President of Cactus Sky Digital and Testimonial Builder. He is also a contributing author to AutoSuccess Magazine and other trade publications.
Database Maintenance is Key to Future Marketing Success
TRACK: MARKETING
Sunday, January 29, 1:00 – 1:20 PM
Room: Dealer Learning Lab
Presenters: Peter Martin
Database management is the single most important thing that you can do to improve your email deliverability and protect your sender reputation. In this learning lab, attendees will be provided step by step instructions on how to clean their customer and prospect database to improve customer engagement.
Peter Martin
Cactus Sky Digital
President & Founder
Peter “webdoc” Martin is automotive industry expert specializing in digital marketing trends, online reputation, conquest email marketing and integrating technology to increase sales. Martin started his automotive career in 1986 with Ricart Ford and was part of the team that propelled them to the status of #1 Ford Dealership in the nation. He has been actively involved in the automotive industry his entire career working in dealerships and/or marketing for them. He currently is the President of Cactus Sky Digital and Testimonial Builder. He is also a contributing author to AutoSuccess Magazine and other trade publications.