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NADA POST-SHOW MARKETING
Continuous Engagement
Turn Show Leads into Long-Term Customers
NADA Post-Show Email Marketing Powered by Cactus Sky
You invested time, money, and effort into your NADA presence. Now it’s time to maximize your ROI and turn all that booth traffic and interest into deals. The show might be over, but the real sales opportunity is just beginning.
At Cactus Sky, we’ve been driving post-show conversions for over 20 years. As the automotive industry’s leader in email marketing and lead reactivation, we know how to keep the momentum going when most vendors go silent.
Why Post-Show Marketing Matters
Thousands of buyers walk the NADA floor, but only a fraction are ready to close on the spot. The rest need a strategic follow-up to keep your solution top-of-mind.
Here’s the problem:
Most companies send one generic email, or worse nothing at all. The result? Missed opportunities, forgotten conversations, and cold leads.
Here’s the solution:
A smart, strategic post-show campaign that re-engages, reactivates, and converts.
Two Powerful Options to Keep the Buzz Going
OPTION 1: NADA Show-Wide Follow-Up Blast
Reach over 60,000 verified dealership decision-makers in our national automotive database.
We’ll craft a custom post-show campaign offering your NADA show special to anyone who missed your booth.
Perfect for:
- Increasing awareness beyond the floor
- Extending your show promotion offer
- Driving qualified inbound inquiries
OPTION 2: Targeted Re-Engagement to NADA Responders
We’ll send a tailored campaign to every dealer or exec who engaged with your pre-show promotions.
These are warm leads, people who clicked, opened, or expressed interest but didn’t convert at the show.
Perfect for:
- Converting fence-sitters
- Re-igniting buyer interest
- Re-engaging decision-makers with a personal CTA
What Makes Cactus Sky Different?
We’ve worked with hundreds of vendors, startups, industry veterans, and everyone in between, to build profitable follow-up campaigns after NADA.
Here’s what sets us apart:
- Industry-Leading Deliverability – 20+ years of email list management and data hygiene
- Behavioral Targeting – We know who opened, clicked, and engaged, and we help you follow up the right way
- Automotive Expertise – We speak the language of dealers, and they open our emails
- Results That Matter – Open rates 2X the industry average, and real deals closed
You Only Have a Short Window to Convert
Most vendors lose leads within 7 days of the show. We help you strike while the iron is hot, turning handshakes and scanned badges into signed contracts.
Whether you had 15 booth meetings or 150, we help you turn that list into real sales.
Ready to See What a Smart Post-NADA Strategy Looks Like?
Book a 15-minute call with our team to see how Cactus Sky can help you follow up, stand out, and close more business after NADA.
NADA Post-Show Social Media Strategy
Keep the Conversation Going After the Show – Turn Engagement into ROI
You’ve packed up your booth, sorted your badge scans, and flown home from NADA, but the real opportunity to convert new leads into long-term customers is just beginning.
In today’s digital-first business environment, what you do AFTER the show can be just as important, if not more than what you did during it. That’s where Cactus Sky’s Post-Show Social Media Strategy comes in.
For over 20 years, Cactus Sky has helped automotive vendors not only show up at NADA, but show out. And when the floor closes, our work is just getting started.
Why Post-Show Social Media Matters
Too many vendors make the mistake of going silent after the show ends.
But are your prospects? They’re back at their dealerships, sorting through business cards, catching up on emails, and deciding who they want to follow up with.
If you’re not staying in front of them through consistent, compelling social media content, you’re fading from memory, right when it matters most.
Post-show social media:
- Keeps your brand top-of-mind
- Reinforces your value proposition.
- Re-engages warm leads.
- Build credibility with those who missed your booth.
- Drives traffic back to your website or demo funnel.
Our Post-NADA Retargeting Strategy Includes
Strategic LinkedIn Expansion
We proactively grow your network with decision-makers from NADA and beyond, including:
- Dealer Principals
- General Managers
- Fixed Ops Directors
- Marketing Executives
- Service Managers
- OEM Contacts
These are the people who make buying decisions—and we make sure they see you.
Expert Content Development
Our experienced B2B automotive content team creates customized, branded posts that recap your NADA presence and continue the conversation:
- Recap what made your booth stand out.
- Showcase your NADA show specials (still available post-show)
- Promote testimonials or client success stories.
- Invite dealers to schedule follow-up meetings or demos.
- Share thought leadership tied to your product or service.
All content is platform-optimized for LinkedIn, Facebook, and Instagram—and designed to drive engagement, not just impressions.
Amplification Across Cactus Sky Channels
Get access to our industry reach:
- Peter “Webdoc” Martin’s LinkedIn network of over 10,000 high-value automotive executives and influencers
- Cactus Sky’s official LinkedIn and Facebook pages
- Peter Martin’s X (Twitter) feed with 33,000+ automotive followers
Peter is a recognized expert in automotive marketing, and his endorsement gives your content instant credibility. His followers aren’t just impressions—they’re industry insiders and dealership decision-makers.
Real Results, Real Stories
When Karen Dillon, founder of ProfitKeeperPro, launched at NADA during the snowstorm of the century, her booth was in a low-traffic section of the floor.
But with Cactus Sky’s pre- and post-show strategy, including social media amplification. Her booth stayed full, and high-quality leads poured in.
“The visibility from Cactus Sky’s campaigns made all the difference,” Karen said. “Even though the storm affected attendance, our traffic exceeded expectations. Social media kept us in front of the right people.”
Social Media Is Not Optional. It’s Essential.
NADA is a crowded space with hundreds of exhibitors. Social media is how you extend your show presence, continue conversations, and keep your momentum going.
Don’t let your leads grow cold. Don’t hope they remember you. Make sure they do.
Ready to Convert More Leads After NADA?
Book a short strategy session with the Cactus Sky team and see how we’ll create, post, and promote your post-show content for
maximum exposure and ROI.
Post-Show Retargeting Campaigns
Stay Top-of-Mind. Turn Interest into Action.
What happens after someone visits your NADA landing page or scans your QR code at the booth?
If you’re not retargeting them online, you’re leaving high-interest prospects behind, and leaving money on the table.
At Cactus Sky, we help you stay in front of those decision-makers with intelligent, high-converting retargeting campaigns that keep your brand visible for weeks after the show ends.
Because in the world of NADA follow-up, timing and repetition are everything.
Why Retargeting Works
The average dealership executive is bombarded with hundreds of messages, especially during and after a show like NADA. They may have visited your landing page. Maybe they stopped by your booth. But the reality is:
- They got distracted.
- They didn’t fill out your form.
- They weren’t ready to book a demo on the spot.
But they’re still interested.
That’s where smart, strategic retargeting comes in.
By placing a tracking pixel on your NADA landing page, Cactus Sky enables you to follow up with every visitor automatically across the web, social media, and mobile apps.
This allows your offer to “follow” them, keeping your brand top-of-mind while they’re back at the dealership, evaluating vendors, and preparing to make buying decisions.
Our Post-NADA Retargeting Strategy Includes
Pixel Placement & Tracking
We install a tracking pixel on your custom NADA landing page or microsite. Anyone who visits your page, whether from an email, social post, QR code, or ad is tagged for retargeting.
You’ll stay connected to:
- Booth visitors
- Email recipients who clicked but didn’t convert.
- Decision-makers who browsed your offer but didn’t take the next step.
Retargeting Ad Development
Our creative team builds a library of engaging, persuasive display ads featuring:
- Your NADA show offer
- Call-to-action to book a follow-up meeting.
- Testimonials or value proposition highlights
- Deadline-driven messaging (e.g., “Offer Ends Soon!”)
These ads are professionally designed, copywritten, and aligned with your brand guidelines.
30-Day Retargeting Window
Your ads will appear across a wide network of sites, social media platforms, and apps for 30 days following the NADA show.
This keeps your company front and center while your competitors fade into the background.
The Result?
You convert more booth traffic into meetings.
You get a second (and third) chance to sell.
You build familiarity and trust with decision-makers who need time.
You get a smarter ROI from your NADA investment.
Why Cactus Sky?
At Cactus Sky, we don’t just place ads, we build momentum.
We’ve been helping automotive vendors dominate NADA marketing for over 20 years. Our team understands dealership behavior, vendor competition, and how to position your offer for post-show success.
And because we manage your email campaigns, landing pages, and social content, we ensure your retargeting strategy is fully integrated for maximum performance.
No disconnected vendors. No wasted impressions. No missed opportunities.
Retargeting in Action
Let’s say 1,000 people visit your landing page from your NADA booth, LinkedIn ad, or email campaign. On average, only 3% convert on the first visit.
That’s 970 missed opportunities, unless you retarget.
Our campaigns bring a significant portion of that 97% back to your funnel—with the right message, at the right time, on the right channel.
Ready to Stay Top-of-Mind After NADA?
Book a quick call and discover how our proven retargeting campaigns can dramatically boost your NADA ROI.
Targeted LinkedIn Ad Campaign
Here’s an expanded and high-impact version of the Targeted LinkedIn Ad Campaign section for the Post-Show Marketing landing page on CactusSky.com. It’s crafted for automotive vendors and company executives exhibiting at NADA who are looking to amplify booth ROI and brand visibility.
Post-Show Targeted LinkedIn Ad Campaign
Stay in the Dealer’s Feed. Stay in the Deal.
Exhibiting at NADA gives you face time, but LinkedIn gives you follow-up power.
Most NADA exhibitors spend thousands preparing for the show… and then lose momentum the moment they leave the convention floor.
That’s why Cactus Sky’s Targeted LinkedIn Ad Campaign is an essential part of our post-show marketing strategy. It’s designed to keep your brand front and center with NADA attendees, long after they return to the dealership.
Why LinkedIn Retargeting Matters After the Show
You shook hands. You scanned badges. You had great conversations. But let’s face it:
- Booth visitors are bombarded by dozens of other vendors.
- Decision-makers are distracted when they return home.
- Opportunities get lost without consistent follow-up.
With our post-show LinkedIn ad strategy, we remind, reconnect, and reignite interest in your solution, every single day for 30 days after NADA.
How It Works
Dealership-Level Targeting
We use LinkedIn’s advanced targeting capabilities to reach dealership employees from companies that attended NADA. That includes:
- General Managers
- Dealer Principals
- Fixed Ops and Variable Ops Leaders
- Marketing Directors
- Sales Managers
No wasted spend. No irrelevant impressions. Just precision.
Daily Ad Engagement
We don’t just set it and forget it. Your campaign runs daily for 30 days post-show, keeping your company in the spotlight while other vendors fade away.
Your ads can include:
- A reminder of your NADA show offer
- Video clips from your booth or workshop
- A CTA to book a post-show follow-up call.
- Customer testimonials
- Special time-sensitive promotions
Results You Can Expect
- Increased Post-Show Visibility
Even if someone missed your booth, you’ll now show up in their LinkedIn feed regularly building brand familiarity and increasing engagement. - Boost in Demos & Follow-Up Meetings
By staying in their feed, you’re more likely to convert warm booth conversations into scheduled demos or deeper discussions. - Actionable Reporting
We track views, clicks, engagement, and conversions—so you know exactly what’s working and where to double down.
Why Cactus Sky?
Cactus Sky has been a trusted marketing partner in the automotive space for over 20 years. We’ve executed LinkedIn campaigns for vendors of all sizes, and we understand the unique buying cycles and behaviors of dealership decision-makers.
We don’t just know how to reach your audience, we know how to get them to take action.
And because our team also manages your pre-show marketing, landing pages, email campaigns, and daily booth promotion, your LinkedIn strategy will be fully aligned with the rest of your NADA game plan.
That’s how you turn attention into action, and action into sales.
Don’t Let the Buzz Die Down
Make sure your booth wasn’t just a one-time conversation. Keep the dialogue going. Stay in their feet. Convert interest into revenue.
Let’s talk. Book a short demo and discover how our LinkedIn strategies can drive measurable results from NADA.
See for yourself what Amberly Allen is saying:
“For more than 12 years, the Post-NADA email campaign—featuring the subject line ‘NADA Specials Extended’—has been one of the most profitable marketing initiatives we run. Peter’s team deploys it to the entire industry in the week following the show, and year after year, it delivers outstanding results. It’s always a winner.”
— David Krier, Owner, Guest Concepts
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Please Note: Fixed Ops and Cactus Sky provides marketing services tailored for vendors attending the NADA Convention,
but is not affiliated with or endorsed by the National Automobile Dealers Association.
NADA® is a registered trademark.
